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Knowit Experience

Finding Nomi

Industry

Food & Beverage

Culture

Services

Branding

Website

Marketing

We were asked to help find and define the visual language of a newly founded establishment—Nomi, Gothenburg's newest cultural gem. We created a vibrant visual identity with a matching website and helped them launch a successful ad campaign.

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Visual ID

Nomi came to us with the vision of creating a vibrant, revolutionary and fun visual identity. Paying homage to the iconic Merkur building, where Nomi is located, we built the visual identity around strong colors, an artistic logotype and a playful font, creating a spicy and stand-out visual identity.

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Social media campaign

To help Nomi launch their establishment, our marketing experts created and managed a social media campaign. The bold and vibrant visual identity helped the campaign stand out in feeds.

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Website in Webflow

Webflow was the obvious platform choice considering Nomi's needs and budget. By saving on development costs, resources were freed up for marketing and launching the brand. It was also crucial that the site could be updated and maintained easily. Therefore, we took full advantage of Webflow's user-friendly CMS to make content management as simple as possible.

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Easy to book a table

The most important CTA—table booking—is easily accessible through a constantly visible floating button.

The navigation offers a clear overview of Nomi’s venues and opening hours, with a streamlined, flexible design that allows users to quickly find relevant information.