A New Chain on the Block

JuJu is a company started by three Norwegian crypto enthusiasts, aiming to lower platform costs and opening up the market for Norwegian investors. Their digital exchange plattform is one of three plattforms authorized for trading by the Financial Supervisory Authority of Norway.

The plattform was launched in 2020 as a secure alternative for Norwegians to trade crypto currencies without significant transaction fees. However, it lacked an effective brand and a way to highlight their unique offerings.

The name JuJu refers to an expression in the digital finance culture of “being in luck”. It caters to the users of the platform, as they are taking a financial risk with an aim for future reward and further development of a digital global currency.

The logo refers to the chain in blockchain –the distribuited ledger -system that most cryptocurrencies are based on. The technology makes the data immutable, ensuring it is unmodifiable and secure. The security inherent in blockchain technology is reflected in the logo.

Enhanced investing experience

The new identity and design have significantly enhanced JuJu's digital experience, transparency, and user-friendliness. The rebranding has fortified the communication of the services' unique offerings. While the revamped website and design have elevated the user experience and highlighted the distinctive features.

The service is advanced and has top-notch graphic design.

Kryptografen.no