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Knowit Experience

DOGA, sustainable value through design and architecture

Sector

Public

Services

Visual identity

Digital design

Design and Architecture Norway – or DOGA – sought an entirely new identity. Together with Knowit Experience, they created a user-friendly, flexible and unifying identity, making municipal services more understandable to citizens.

DOGA logo as signage on a beige wall. The font is sans serif.
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An example of DOGA business cards, with the DOGA colours and font.
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DOGA is a merger between several national design and architecture institutions. They facilitate collaboration between practitioners and businesses and work to strengthen design and architecture's role in shaping Norway's future.

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Example of the DOGA logo cut out and raised from paper invitations.
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The highlight of DOGA’s visual identity is a new logo featuring four letters without a dominant focal point. The letters act as visual cornerstones, naturally creating shape and substance depending on the point of view.

Screenshots of the DOGA webpage on different devices: A desktop computer, a phone and a tablet.
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An example of DOGA awards packaging. A square cardboard box with the DOGA interface, and a glass cube award with DOGA written in gold.
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A photo of the DOGA logo being used in an art exhibition.
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DOGA represents various design and architecture disciplines. This is reflected in a dynamic logo, adapting to digital formats and, where motion is possible, in 3D physical structures and 2D and printed materials. A digital logo maker was created, making it easier to design new logos with an infinite range of views. The isometric perspective was chosen to maintain a clean typographic look. As a result, the visual identity appears organic and dynamic – appropriate for a sector in transformation.

An example of the DOGA signage on a roof. The letters are standing upright in the established DOGA formation.
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A photo of the DOGA building with the DOGA logo on the facade.
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+23% unique web visitors

+90% web searches

+49% organic social sharing

+15% submissions to DOGA Awards

Example of the DOGA logo and design on paper stationary.
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Awards

CompetitionCategoryTypeYear
  • ADC AwardsBrand and Communication DesignBest of Discipline2018
  • ADC AwardsVisual IdentityGold2018
  • ADC AwardsLogoSilver2018
  • ADC*E AwardsVisual Identity SIlver2018
  • Cannes LionsDesign for Visual IdentityFinalist2018
  • Cannes LionsCraft for Visual IdentityFinalist2018
  • D&ADLogoWood Pencil2018
  • German Design AwardsVisual IdentityWinner2018
  • The One ShowVisual IdentitySilver2018
  • The One ShowLogoSilver2018
  • EurobestVisual IdentityGold2017
  • EurobestLogoBronze2017
  • GullblyantenIdentity DesignGold2017
  • VisueltVisual IdentityGold2017
  • Red Dot AwardsBrand DesignWinner2017